It’s a well-know marketing fact that strategies designed to reach existing customers are far less expensive than strategies to attract new customers. Why? You’re preaching to the converted. Existing customers are already familiar with your business through prior experience, and – hopefully – trust your products or services. New or ‘non’ customers have no such experience with you, and therefore it requires more energy and money to attract them.

Here are some easy strategies to help build revenues from your existing customers:

1. Help your customer to buy more. Considered a ‘volume’ strategy, it is always easier to encourage a customer to spend a little more at the time of purchase. Use suggestive selling to offer an additional product or service that complements their purchase, for a nominal price. McDonald’s famous expression, “Would you like fries with that burger?” helps that company to increase the sales value of each customer transaction.

2. Help your customer to buy more often. ‘Frequency’ strategies keep customers coming back to buy from your business again and again. For example, Mr. Lube reminds you to change your automobile’s oil and filter every 5000 kilometers, by placing a simple sticker on your windshield. Coffee shops offer “coffee cards” with your 12th cup free.

3. Show your customer appreciation. It’s just common sense – treat your customers like you want to be treated. Let your customers know how much you appreciate their business, again and again. ‘Loyalty’ programs can include some kind of tangible gift, offer, rewards card, special event, free service, or a simple note to say “thank you for your business.”

The value of just one customer over the lifetime of your business can be enormous. By developing and following simple strategies to keep and delight your existing customers, you will reduce your marketing costs over time.

By Small Business Expert Roger Pierce

2. Selling a Call Option
When you sell a call, you take the opposite position of a call buyer. You want the ETF to go down. Selling options is a more advanced trading strategy than buying options. When purchasing options, the maximum risk is the purchase price and the profit is unlimited to the upside. However when selling an option, the maximum profit is the sale price and the risk is unlimited. Remember to be very careful and very educated before selling options.

3. Buying a Put Option
A safer way to gain exposure or hedge the downside of an ETF than selling a call option. If you think an ETF will decline in value or if you want to protect downside risk, buying a put option may be the way to go. A put option is the right to sell an ETF at a certain price.

4. Selling a Put Option
When you sell a put option, you give the right to the put buyer to sell the ETF at the strike price at ay time before expiration. This is the opposite position of purchasing a put, but similar to buying a call. You want the ETF to rise or stay above the strike price.
It is important to note that selling options has more risk than buying options. That is not to say it isn’t profitable. The cost of that risk is factored into the price of an option. But if you are a beginner in the world of calls and puts, buying ETF options is the safer route.

Think twice before making an investment.

2. Currency ETNs
Exchange traded note is a currency ETN. Like currency ETFs, these types of ETNs look to track the price of a particular currency. They can track a single foreign currency like the British Pound or track a basket of currencies like the Euro.
Currency ETNs are a good way to hedge inflation risk or gain exposure into foreign markets. Another way to gain exposure to foreign investing is the use of foreign ETFs as well.

3. Emerging Market ETNs
Emerging market ETNs is gaining foreign exposure. If there is a particular country or region that is up-and-coming, an emerging market ETN can help investors gain exposure to that market.
Examples of emerging market ETNs are the iPath MSCI India Index ETNs that include Indian components such as financials, IT, industrials, utilities, energy, and consumer staples.

4. Strategy ETNs
Strategy ETN. If you have a particular investing strategy you want to implement, strategy ETNs may be a boon to your portfolio. There are many types of strategy ETNs to utilize, such as exchange traded notes linked to the performance of the S&P BuyWrite Index.
ETFs are great assets to have in your portfolio, don’t forget about ETNs. Let’s start making a great investment.

Gold & Metal Exchange Traded Notes
• DGP – DB Gold Double Long ETN
• DZZ – DB Gold Double Short ETN
• DGZ – DB Gold Short ETN
• GOE – MLCX Gold Elements ETN
• JJM – iPath DJ-AIG Industrial Metals Total Return Sub-Index ETN
• JJN – iPath DJ-AIG Nickel Total Return Sub-Index ETN
• JJP – iPath DJ AIG Precious Metals Total Return Sub-Index ETN
• PGM – iPath DJ AIG Platinum Total Return Sub-Index ETN
• PMY – MLCX Precious Metals Elements ETN
• PTM – E-TRACS UBS Long Platinum ETN
• PTD – E-TRACS UBS Short Platinum ETN
• UBG – E-TRACS UBS Bloomberg CMCI Gold Total Return ETN
• UBM – E-TRACS UBS Bloomberg CMCI Industrial Metals Index ETN
• USV – E-TRACS UBS Bloomberg CMCI Silver Index ETN

ETFs and ETNs are a great investment especially when it comes to taxes.

Analyze your portfolio. If your portfolio is well diversified and already contains physical goods, then you might want to buy a GOLD ETF to hedge against risk. When the market goes down, usually gold will go up. That way, your stocks will go down but your gold ETF will go up.
• Step 2
Use ETF screener to find the best ETF. Most ETF screeners can screen out ETF’s based on different criteria. You can use a screener to show you the past and future performance of any ETF. Some ETF Screeners have pre-built screeners to find the best ETF according to pre-defined criteria.
• Step 3
Diversify your portfolio. Sometimes there is not a single best ETF for your portfolio. It might take two or three ETF’s. ETF’s are similiar to mutual funds in the fact that they hold many assets. However, they can be actively traded unlink mutual funds.

Prophet.net

An Excellent one-page format for futures quotes that are organized by sector. They have links where each quote takes you to the respective chart. The charts also include techniChange Permalinkscal analysis studies.

FutureSource

One of the most popular sites for futures traders that offer free quotes on futures and options and they have excellent charts with several technical studies.

BarChart

There Futures quotes are organized in a one-page format. On the quotes page, you will see all the commodity and futures quotes separated by categories. The front month contract is always listed on this page. You can click the link on the commodity and it will take you to an extended list of all the different contract months and quotes for each commodity market.