All too often, small business owners ignore marketing strategies to build revenues from their existing customers. Any business that has successfully served clients for a period of time should explore methods to keep known customers coming back to buy again, buy more and buy more often. It’s a well-know marketing fact that strategies designed to reach existing customers are far less expensive than strategies to attract new customers. Why? You’re preaching to the converted. Existing customers are already familiar with your business through prior experience, and – hopefully – trust your products or services. New or ‘non’ customers have...
11 Oct
