Monday, June 25th, 2007...9:35 pm

Don’t Call It A Business Plan Unless…?

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…it has these ten elements:

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

But wait– how can I know which parts of the business plan are critical, and which aren’t? Hrm…

***

Well, I’m teaching a business plan seminar tomorrow night, and I want to give a list of “do or die” elements to help our entrepreneurs prioritize what to include or exclude when they’re writing their plans.

Here’s a list of elements I can think of:

  • Cover
  • Table of contents
  • Page numbers
  • Logo
  • Pictures
  • Spiral binding
  • Resumes
  • Financial projections
  • Sales projections
  • Marketing strategy
  • Operations plan
  • Product description
  • Management description
  • Mission statement
  • Revenue model
  • Competitive Analysis
  • Use of funds/proceeds
  • References
  • Photos of the product
  • Market data
  • Legal, bank, and accountant info
  • Bios for the board of advisors
  • Personal financial statements
  • Keys to success
  • Milestones
  • SWOT chart
  • Industry trends
  • Target market profile
  • Balance sheet
  • Cash flow
  • Pro forma
  • Exit strategy
  • IPO plan
  • Equity/stock details
  • Company history
  • Problem/solution statement
  • Strategic partnerships
  • Current high-profile clients
  • Strengths/weaknesses assessment
  • Vacancies in management to be filled by new hires
  • Description of facilities
  • Sales cycle plan
  • Traction
  • Financial partners
  • Current assets & resources
  • Management’s ability to execute
  • Past & current investors
  • Timeline for staged growth
  • Detailed analysis of competitor’s products
  • Your story
  • The story of your product
  • Company branding strategy
  • Notable achievements to date
  • Appendix
  • Powerpoint
  • Executive summary
  • Introduction from someone

I’m going to chew on this list until tomorrow– I’ll let you know what I come up with. If you have any suggestions on what you feel are priorities or not, please share! :)

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