Monday, June 25th, 2007...9:35 pm
Don’t Call It A Business Plan Unless…?
Jump to Comments
…it has these ten elements:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
But wait– how can I know which parts of the business plan are critical, and which aren’t? Hrm…
***
Well, I’m teaching a business plan seminar tomorrow night, and I want to give a list of “do or die” elements to help our entrepreneurs prioritize what to include or exclude when they’re writing their plans.
Here’s a list of elements I can think of:
- Cover
- Table of contents
- Page numbers
- Logo
- Pictures
- Spiral binding
- Resumes
- Financial projections
- Sales projections
- Marketing strategy
- Operations plan
- Product description
- Management description
- Mission statement
- Revenue model
- Competitive Analysis
- Use of funds/proceeds
- References
- Photos of the product
- Market data
- Legal, bank, and accountant info
- Bios for the board of advisors
- Personal financial statements
- Keys to success
- Milestones
- SWOT chart
- Industry trends
- Target market profile
- Balance sheet
- Cash flow
- Pro forma
- Exit strategy
- IPO plan
- Equity/stock details
- Company history
- Problem/solution statement
- Strategic partnerships
- Current high-profile clients
- Strengths/weaknesses assessment
- Vacancies in management to be filled by new hires
- Description of facilities
- Sales cycle plan
- Traction
- Financial partners
- Current assets & resources
- Management’s ability to execute
- Past & current investors
- Timeline for staged growth
- Detailed analysis of competitor’s products
- Your story
- The story of your product
- Company branding strategy
- Notable achievements to date
- Appendix
- Powerpoint
- Executive summary
- Introduction from someone
I’m going to chew on this list until tomorrow– I’ll let you know what I come up with. If you have any suggestions on what you feel are priorities or not, please share!

1 Comment
June 26th, 2007 at 11:00 am
[…] Entrepreneur Story 100Profiles Don’t Call It A Business Plan Unless…? […]
Leave a Reply